Video tips for YouTube marketers

Video is obviously the hot way to market these days, but the thought of shooting some can be intimidating! Here are some great tips I stole from eTurboNews, which is a newsletter for travel and tour companies like eBoatCharters.com

Here are some tips to start with:

DO
• Try to have plenty of raw video work with. The general rule is the more stuff, the better. Make sure to have lots of extra material, in order to add depth and flow to your story.
• Always bring an extra battery. Don’t get caught with a dead battery in the middle of a great story. Other things to bring with you include extra tapes or memory cards, a notebook and pen.
• Try to use the rule of thirds. Frame your shots in a more natural and visually appealing method. You should visually divide the view into horizontal thirds and line the subject up a little bit off-center.
• Hold your shot for a minimum of 10 seconds. This way you can ensure that you get plenty of usable material.
• Always think about the lighting. Use daylight whenever possible. Avoid fluorescent lighting. And don't be afraid to move the shot – ask your subject to move outdoors or to a better-lit area.
• Even though it's a video, don't forget the sound! The more natural background sound you can tape, the better. Point your microphone at the ground to absorb natural sound
• Avoid pans, zooms and dissolves. You may feel like getting crazy with some of your shots, but every video expert we talked to said video clips are simply better when using static shots. If you must use a pan, it should be tight and quick. Static shots make a video look cleaner and more professional.

DON’T
• Don't shoot in LP mode.
• Don't exceed 3 minutes.
• Don't skimp on batteries.
• Don't use a built-in microphone. Do get an external microphone.
• Don't use special effects.
• Don’t use auto focus.

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